Privacy Policy

1. Introduction

Atherova ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Contact Information:
Atherova
Delaware, USA
Email: help@atherova.com

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

• Fill out contact forms or request quotes
• Subscribe to our newsletter or blog updates
• Schedule consultations or automation mapping sessions
• Communicate with us via email or chat

This may include: name, email address, company name, role/title, phone number, and information about your automation needs and current tools.

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on pages
• Referring website and search terms used
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Deliver automation services and manage client relationships
• Send you relevant information about our services
• Improve our website, services, and user experience
• Analyze website traffic and user behavior
• Comply with legal obligations and protect our rights
• Prevent fraud and ensure security

4. Analytics and Advertising

4.1 Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. GA4 collects information such as pages visited, time on site, and user demographics. This data is anonymized and used solely for improving our website experience.

4.2 Google Ads

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This may include tracking form submissions and other conversion events. You can opt out of personalized advertising by visiting Google Ads Settings.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in operating our website and delivering services (e.g., email service providers, analytics tools)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Protection of Rights: To protect our rights, property, or safety, or that of our users

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing communications
• Data Portability: Request transfer of your data to another service
• Object: Object to certain processing of your information

To exercise these rights, please contact us at help@atherova.com. We will respond within 30 days.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device. We use:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings. For more information, see our Cookie Policy.

9. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When information is no longer needed, we securely delete or anonymize it.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

14. GDPR Compliance (EU Residents)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including:

• Right to be informed about data collection and use
• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Rights related to automated decision-making

15. CCPA Compliance (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to deletion of personal information
• Right to non-discrimination for exercising CCPA rights

Note: Atherova does not sell personal information.