Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies help us understand how you use our website, remember your preferences, and improve your overall experience.

2. How We Use Cookies

Atherova uses cookies and similar tracking technologies for the following purposes:

• To enable essential website functionality
• To analyze website traffic and user behavior
• To remember your preferences and settings
• To deliver relevant advertising and measure campaign effectiveness
• To improve our services and user experience
• To prevent fraud and enhance security

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website and services.

3.3 Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns.

3.4 Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and choices.

4. Third-Party Cookies

In addition to our own cookies, we use third-party cookies from trusted partners to help us analyze website usage and deliver relevant advertising.

4.1 Google Analytics

We use Google Analytics 4 to understand how visitors use our website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

Cookies used: _ga, _ga_*, _gid

Learn more: Google Privacy Policy

4.2 Google Ads

We use Google Ads to deliver relevant advertisements and measure campaign effectiveness. Google may use cookies to show you ads based on your visits to our website and other websites.

Cookies used: _gcl_*, IDE, test_cookie

Opt out: Google Ads Settings

5. Cookie Duration

Cookies can be either "session" cookies or "persistent" cookies:

5.1 Session Cookies

These cookies are temporary and are deleted when you close your browser. They help us track your actions during a single browsing session.

5.2 Persistent Cookies

These cookies remain on your device for a set period or until you delete them. They help us remember your preferences and recognize you when you return to our website.

6. How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can control cookies through:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Block third-party cookies only
• Delete cookies after each browsing session
• Accept cookies from specific websites

Browser-specific instructions:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

6.2 Opt-Out Tools

You can opt out of specific types of cookies:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ads Settings
• Industry Opt-Out: Digital Advertising Alliance

6.3 Important Note

Please note that blocking or deleting cookies may impact your experience on our website. Some features may not function properly without cookies.

7. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals. At this time, our website does not respond to DNT signals.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by updating the "Last Updated" date at the top of this policy.

9. More Information

For more information about how we handle your personal data, please see our Privacy Policy.

If you have questions about our use of cookies, please contact us:

10. Cookie List

Below is a detailed list of cookies we use on our website: